In this episode, we’re talking about one of the most important — and overlooked — keys to running a profitable workshop business: knowing your lane.
I’m breaking down the two most common workshop business models I’ve seen (and lived!), and how understanding which one you're in can help you set better prices, avoid burnout, and actually make money doing what you love. If you’ve ever felt stuck between being “artsy and broke” or “profitable and bored,” this one’s for you.
In this episode, I talk about:
✎ The two distinct “lanes” of workshop profitability — and how to know which one you’re in ✎ What kinds of events work best in each lane (with real examples from art gurl — check out our podcast interview with Maegan from art gurl in this link — Haricot Vert & Karma Studios) ✎ The pros and cons of each model — from pricing power to creative freedom ✎ How your marketing needs to shift depending on your audience ✎ Why it’s okay to change lanes as your business evolves ✎ How I’ve built a profitable business in the Premium Lane — and why I’m now weaving in more community-style events
📝 Want to go deeper?
Read the Blog: The Two Lanes of Workshop Profitability (and Why Picking One Matters)Get the Free Guide: How to Start Your Own Workshop BusinessFree Resource: Figure Out Your Workshop Numbers
🔗 Links & Resources:
📌 Join the Crafts Workshops Academy: craftymariana.com/crafts-workshops-academy 📌 DM me your thoughts or lightbulb moments @craftymariana on Instagram 📌 Join my free community: Crafting Collective on Facebook
📩 Want behind-the-scenes content, resources, and deals? Join my newsletter: craftymariana.com/newsletter

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