Designer Adel Chefridi recalls with wonder how a magician visiting his little town in Tunisia when he was a child sparked his first sense of having purpose. Watching the magic tricks, he suddenly realized that everything wasn’t always as it seemed, and as an artist, he transposes a similar sense of awe and wonder onto the gemstones with which he works. In our COUTURE podcast, Adel shares how the many influences from his childhood continue to impact his work, the emotional attachment he feels to the pieces he creates, and what the future holds for his brand. 

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