This episode of the Cougs First podcast features a fascinating conversation with Drew and Brighton, a father-son duo who turned their unique ginger sauce into a thriving business. Starting from a family recipe developed 30 years ago by Drew, the sauce gained popularity among friends and family. Brighton, during his junior year at Washington State University (WSU), introduced the sauce as a business plan for a competition. Winning the competition provided the initial funding needed to officially launch their business, Unkle Drew’z Sauces. The episode delves into the origins of their business, the critical role of the WSU business plan competition in their entrepreneurial journey, the challenges and lessons learned in starting and growing their business, and the importance of family collaboration in their success. Additionally, it touches on the strategic decisions behind product branding, leveraging Amazon for sales, and the effectiveness of direct consumer engagement through markets and social media.Leave a 5-star review on iTunes or Spotify! Links: https://unkledrewzsauces.com/ https://www.instagram.com/unkledrewzsauces/ Find out more about our community via the CougsFirst! website: https://www.cougsfirst.org/  Want to find all of the CougsFirst! businesses? Checkout our directory https://cougsfirst.org/cougsfirst-businesses/  Connect with us on social media:Follow us on Instagram: https://www.instagram.com/cougsfirst/ Connect with us on LinkedIn: https://www.linkedin.com/company/cougsfirst/Tweet us: https://twitter.com/CougsFirstLike us on Facebook: https://www.facebook.com/cougsfirst Checkout our videos on YouTube: https://www.youtube.com/channel/UCi0dcpwZLRSu7gFOxpVGMlw 

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