In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore:different strategies for improving the customer experience and increasing salesJohn's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every monthhow to prioritize acquiring, converting, and retaining customersshipping, engaging with current customers, and building a loyal customer base through retention strategiesthe importance of the product page in the customer journey testing alternative language to improve the customer experienceHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: John Roman - https://www.linkedin.com/in/john-roman/Justuno: https://www.justuno.com/BattlBox: https://www.battlbox.com/

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