Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.We covered powerful subjects relating to  Digital Advertising Post-ATTImpact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement

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