Listen "How to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, Growclass"
Episode Synopsis
We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a retail websiteWhat questions to ask when writing your marketing copyHow to place your customer back in the moment that they experienced the problem Opportunities to improve your onsite copy and shopping experienceWhy "buy now" buttons might not workHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/Growclass: https://www.growclass.co/
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