In this episode, Helen discusses the importance of content repurposing as a key strategy for business owners looking to enhance their online presence and connect with their audience. She emphasizes that repurposing allows for efficient content management, enabling creators to maximise their existing content without the need for constant new ideas. Helen shares her personal strategies for repurposing content across various platforms and formats, providing practical tips for beginners to start their own repurposing journey. The episode concludes with a call to action for listeners to consider how they can implement these strategies in their own content creation efforts.takeawaysRepurposing is essential for effective content strategy.Audiences need to hear messages multiple times.Using analytics helps identify top-performing content.Repurposing can save time and reduce stress.Content can be reformatted into various types.Consistency in messaging across platforms is key.Repurposing is not lazy; it's strategic and smart.Engagement metrics can guide content repurposing.Using tools like ChatGPT can streamline content creation.Repurposing helps maintain a cohesive brand presence.Sign up for my ⁠FREE Instagram Confidence Call⁠ – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you. Join in with my ⁠⁠Five Day Instagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you! Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will! Here’s your link to download my ⁠Content Vault Starter Kit⁠ to make a start on creating your own game-changing content vault for your business. Download my FREE guide to help you create content without the stress: ⁠⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠⁠ Connect with me If you've enjoyed this episode take a screenshot and tag me in your stories @heleninthedetailI would love to hear from you so why not follow me on www.instagram.com/heleninthedetail and we can chat in DMs!

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