In this episode, Helen discusses the importance and benefits of collaborating with other businesses on social media, particularly for small businesses. She shares practical tips and various formats for collaboration, such as Instagram reels, giveaways, and live sessions. Helen also addresses common fears about reaching out for collaborations and provides strategies for ensuring successful partnerships. The conversation emphasizes the value of genuine connections and co-created content to enhance audience engagement and growth.Collaboration can alleviate the loneliness of working solo.Finding the right collaboration partner is crucial for success.Good collaborations enhance both brands involved.Instagram reels can effectively double your audience reach.Giveaways remain a powerful marketing tool.Instagram Lives foster engagement and community.Co-creating content can lead to increased visibility.Building relationships before collaboration is essential.Clear communication about goals is key to successful partnerships.Collaborations should focus on providing value to the audience.Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you. Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you! Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yoursto do with what you will! Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business. Download my FREE guide to help you create content withoutthe stress:⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠ Connect with meIf you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetailI would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!

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