What do cashflow, content, and Krispy Kreme have in common? According to Trevor Grimes and his longtime friend Chris Brown, more than you’d think. Chris, a solutions engineer at Trovata.io, helps companies understand where their money is—literally. But in this episode, he goes beyond bank accounts and into the messy, experimental journey of making content before you have it all figured out.Trevor and Chris reflect on their early creative projects, lessons from Alex Hormozi and Gary Vee, and why cringey content is part of the process. They break down how to balance volume with authenticity, why capturing ideas matters more than polishing them, and what it means to keep showing up—even when the algorithm doesn’t care.Listeners will walk away with permission to create something imperfect, refine it later, and build a body of work that actually means something.👤 Guest BioChris Brown is a Solutions Engineer at Trovata.io, a cash management platform that helps companies gain visibility across multiple banks. With a background in finance and a long history of experimenting with writing, freelancing, and creative side projects, Chris shares a rare blend of practical clarity and creative courage.📌 What We CoverWhy “just testing it” matters more than finding your perfect whyHow Chris helps companies like Krispy Kreme manage cash across dozens of banksThe tension between financial privacy and building trust through contentWhy writing became Chris’s go-to format for processing and sharing ideasHow capturing your thoughts (not just publishing them) builds momentumThe underestimated power of showing up—accent, cringe, and allBalancing full-time work and family life with sustainable content creationWhy expressing yourself matters, even if it’s just 7 minutes a day🔗 Resources MentionedTrovata.ioThe Total Money Makeover by Dave RamseyGary VaynerchukAlex HormoziThe 4-Hour Workweek by Tim FerrissLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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