Today's featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on approach, explaining how this shift enhances continuous engagement and keeps your audience constantly connected. We explore the revised approach to content as not just something you create - but a form of ongoing communication with modern audiences. You'll learn how viewing content as a strategic tool for meaningful interaction and connection can revolutionize your marketing efforts. As part of this renewed focus, you'll find out how it benefits your overall content strategy to serve more than just potential buyers and how influencers and advocates can amplify your message and drive value beyond direct sales. Modern marketers can learn about these insights, trends and more by enrolling in the 2024 Professional Certified Marketer (PCM) certification course from the Content Marketing Institute and the American Marketing Association. Robert's Website - https://robertrose.net/ The 2024 PCM Course - https://contentmarketinguniversity.com/content-marketing-certification/ The Content Marketing Institute - https://contentmarketinginstitute.com/# The Content Advisory - https://contentadvisory.net/ Robert's Podcast - https://www.thisoldmarketing.com/ Robert's Book –  Content Marketing Strategy Linkedin - https://www.linkedin.com/in/robrose/

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