While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and the author of Epic Content Marketing for Higher Education. Today, we'll discuss the challenges and solutions around creating content that connects with today's prospective students and essential audiences, including: Why generic buzzwords are killing your message (and what to say instead) How to tap into your best marketing resource – the students already on your campus Smart ways to make online students feel like part of your community How insightful content like podcasts can change minds about higher education and reach multiple audiences Why playing the long game in content marketing pays off (and how to measure it) Even if you're not a student, staff member, or university faculty member, today's show offers some excellent content marketing insights that are valuable for all content marketers. Brian's website - www.BrianWPiper.com Brian's Book - Epic Content Marketing for Higher Education Brian on LinkedIn - Brian Piper Brian's Podcast - AI for You  

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