Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to explain why so much content fails to resonate with audiences.  He reveals practical strategies for escaping the zombie-like repetition plaguing corporate content strategy, including frameworks to help you deliver real value that resonates with audiences. Matt on LinkedIn - Matt Locke Company Website - Storythings.com Social Post - How to Avoid Generic Thought Leadership Disease    

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