Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can turn a copycat product into a goldmine  Why men might want to buy a "Lawnmower" for their bathroom How fire helped a company boost its business Why rhyming, honesty and being blunt are good messaging strategies These concepts and more stick to our brains because they connect to it where decisions really happen. James' website - YesBrainGlue.com James' book - Brain Glue on Amazon James on LinkedIn - James I. Bond

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