Carmen Collins is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She explains: The True Meaning of Empathy in Marketing - Carmen demystifies the concept of empathy and explains how it goes beyond just being "authentic." Empathy's Disruption of the Marketing Funnel - Discover why traditional marketing funnels fall short and how empathy can create more meaningful connections with your audience. Real-World Success Stories - Hear fascinating examples demonstrating how empathy works in everything from social media to a store experience. Practical Tips for Marketers - Get actionable advice on integrating empathy into your content strategy and see the potential for increased engagement and loyalty. The Role of Social Listening - Understand the importance of social listening and how it can uncover opportunities to connect with your audience in unexpected ways.   Full show notes - https://www.yourcontentbrief.com/does-empathy-break-the-marketing-funnel-with-carmen-collins/

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