Can luxury and sustainable hospitality truly thrive together? In this episode, we unpack how the Forbes VERIFIED Responsible Hospitality program is redefining five-star service through responsible hospitality—without sacrificing guest experience or profitability.Legendary hotelier Hervé Houdré—creator and global ambassador of Forbes VERIFIED Responsible Hospitality—joins Amy to explore how sustainability becomes a competitive advantage in luxury hotels. From designing energy- and water-smart properties to eliminating single-use plastics across the guest journey, Hervé shares practical frameworks leaders can use now.You’ll hear how the triple bottom line (People, Planet, Profit) informs winning brand strategy, why development and procurement decisions are decisive, and how verification (not box-ticking) builds real trust with guests and advisors. Secondary topics include GSTC certification alignment, energy efficiency in hotels (energy efficiency hotels), and elevating sustainable guest amenities.- Takeaways:Embed sustainability at concept stage: align owners, architects, designers, engineers, and operators with shared KPIs.Focus on energy, water, and waste: design for efficiency first, then layer renewables where feasible.Procurement is the lever: buy local, reduce disposables, and choose durable, guest-loved alternatives.Verification vs. certification: Forbes VERIFIED follows the guest journey to ensure promises match on-property reality.Luxury x responsibility x profit can (and should) co-exist—done right, it drives guest loyalty and brand value. Hervé Houdré is the creator and Global Ambassador of the Forbes VERIFIED Responsible Hospitality program and a pioneer who helped popularize the term “sustainable hospitality.” A former COO of Kempinski and former leader at icons like the Hôtel de Crillon and Plaza Athénée, he advises global brands on integrating sustainability, GSTC certification principles, and operational excellence into luxury service.💬 Help us grow our Podcast – don’t forget to subscribe!Stay Tuned on your favorite platformApple Podcasts: https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1831789668Spotify: https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70Find us on Social MediaLinkedIn: https://www.linkedin.com/company/theconsciouscheckin/Instagram: https://www.instagram.com/theconsciouscheckin/📅 Book a 1:1 with Amy: https://calendly.com/greenluxeinc/sustainable-hospitality🌿 Learn more about Greenluxe: https://www.greenluxeinc.com/#SustainableHospitality, #SustainableLuxury, #EcoFriendlyHotels, #ConsciousTravel, #ForbesVERIFIED, #GSTC, #UNSDGs, #EnergyEfficiency, #SustainableGuestAmenities, #GreenHospitality, #LuxuryTravel

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