ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S2 #017 - Bots vs. Budgets: Why CPC Quality Sucks (& What to Do About It)"
Episode Synopsis
Are you getting less quality and more bot traffic from your CPC?: The guys discuss some issues they’ve recently seen from both Google & Microsoft search. Not only has bot form submissions risen but the overall quality of traffic from these search engines seems to have declined. They discussed first hand experiences with search becoming much more difficult than it once was and how they are combatting this in real time.
More episodes of the podcast The Collective
#060 - Is AI Increasing your Energy Bills?
16/09/2025
#058 - We Tested OpenAI’s Operator Live
18/07/2025
#055 - SEO Experiments that Worked (Today)
13/06/2025
#054 - Is Gen AI Snake Oil?
06/06/2025
In God we trust