Trev & Steve discuss how difficult it can be to be an effective consultant.  More specifically, as agency owners hiring contractors, they discuss how difficult it is to find someone who’s both great with production work & a subject matter expert while also knowing how to speak to clients.  They talk about what makes a really solid consultant and how to develop long term relationships with clients. Then, the discussion shifts to the implications of AI advancements, particularly the introduction of ChatGPT’s Pulse, and the potential societal impacts of relying on AI for daily decision-making and information consumption.Are we going from Tik Tok brain to now AI is slowly creeping into your daily critical thinking skills? Wild times! Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

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