Trev & Steve discuss the Google update that has the whole SEO community in a fit.  This is called the &num=100 update and it impacted everyone’s Search Console impression data along with all of the SEO tracking tools. Essentially, overnight websites saw impression volume fall off a cliff because of this update.The guys give a detailed overview of the update, what it impacts and how they are communicating this to their clients. Great episode for how to be a better consultant in the digital marketing agency world. Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

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