22. The power of programmatic advertising with Wayne Blodwell

The ClickZ Digital Marketing Podcast
04/08/2017 47 min
22. The power of programmatic advertising with Wayne Blodwell

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Episode Synopsis

Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it's still revolutionising online advertising, and we talk about the latest and future developments. We'll also hear how programmatic is not just a buzz-word in display advertising, but a data driven approach to marketing that applies to all channels. It's an essential part of the modern marketer's toolkit and we'll find out more.

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