31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

The ClickZ Digital Marketing Podcast
29/01/2020 40 min
31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

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Episode Synopsis

In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

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