33. Being an effective marketing leader with Mark Evans, Direct Line Group

The ClickZ Digital Marketing Podcast
29/03/2021 37 min
33. Being an effective marketing leader with Mark Evans, Direct Line Group

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Episode Synopsis

I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.

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