20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

The ClickZ Digital Marketing Podcast
15/05/2017 46 min
20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

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Episode Synopsis

In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

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