18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

The ClickZ Digital Marketing Podcast
21/04/2017 29 min
18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

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Episode Synopsis

Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.

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