Ready to supercharge your marketing? Join The Clarity Code as we dive into the world of fractional leadership with Anna Wondany, a marketing genius with three successful exits. As founder of Advanced Digital and creator of Hey CMO, Anna reveals how fractional CMOs deliver C-suite impact without the hefty price tag. Learn actionable strategies for scaling businesses, mastering video storytelling, and using AI to cut through the noise while keeping it human. Perfect for marketers, solopreneurs, and business owners searching for clarity, agility, and explosive growth in 2025. Tune in for insights on marketing strategy, fractional leadership, KPIs, and more!0:00 – Why fractionals save $$ & deliver results1:21 – Why turn fractional work into a community platform?3:42 – The birth of Hey CMO4:04 – Hey CMO resources: launch → scale → grow5:24 – Balancing strategy, execution & leadership as a fractional6:48 – Timeboxing & setting boundaries7:12 – Building trust fast with a quick audit8:42 – Measure what matters (lifecycle KPIs are better than vanity metrics)10:42 – Where video fits in the funnel12:58 – UGC & the authentic content shift16:47 – AI in marketing: noise vs. optimization24:51 – The Clarity Check: lightning round25:12 – Why personal meetings are so important26:43 – Anna's favorite retention metric28:05 – Biggest overspend: full-time exec hires vs fractionalFind out more about the podcast at https://claritycodepod.com #FractionalCMO #MarketingStrategy #VideoMarketing #AIinMarketing #BusinessGrowth

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