AI is no longer optional for marketers—it’s the new electricity. But how do you separate the hype from the reality? In this episode of The Clarity Code, Barry Rosen shares why most businesses misuse AI, how to cut through the buzzwords, and what it really takes to embrace digital while staying human.Barry explains how small businesses, entrepreneurs, and marketing leaders can use AI tools, ChatGPT, and automation systems the right way—without losing their human voice. If you’re a marketer, CMO, or business owner trying to stay ahead of the curve, this conversation will reset the way you think about AI in marketing.CHAPTERS00:00 AR and VR is on the horizon01:55 SMB Reality: Time, Team & Budget Gaps03:39 Marketing as Investment: ROI Mindset04:08 90 Day Framework: Education, Policy, Culture09:23 AI vs Automation – Buzzwords?12:27 Risk & Misuse: Sensitive Data + Overtrust15:09 Vinyls and Authenticity20:00 AI Optimization for SEO & Content22:08 How to optimize for LLMs with Q&A22:36 LLM Era UX & Agents28:45 AI = Electricity + Constraints32:35 You Have to Start34:01 Start with Microbets (Small Wins)Connect with The Clarity CodeWatch these episodes on YouTube at https://www.youtube.com/@claritycodepod The Clarity Code is a leading #B2Bmarketing and #saasmarketing #podcast channel, helping marketers win with their strategy.This podcast is brought to you by Commotion Engine, the #1-rated Animated Video Marketing Agency. Find out more at https://commotionengine.comTopics we aren't discussing:-true crime-investigative journalism-health sciences-wellness-celebrity culture-education and learning

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