David vs. Goliath isn’t just a Biblical story—it’s Jordan Wehe’s marketing reality. In this episode, he unpacks how a small ISP in Colorado competes against industry titans by leaning into community, creativity, and customer obsession.Marketers (new and seasoned) will walk away with fresh strategies on positioning, retention, and why constant innovation beats speed and price wars every time.CHAPTERS00:00 – Intro: David vs. Goliath in marketing01:39 – Competing against Spectrum & CenturyLink02:55 – Understanding your audience (stop selling Mbps)04:04 – Packages for gamers, WFH warriors & ranch Wi-Fi06:00 – Flopped creative idea (triathlon race team)07:24 – Pressure to copy the competition08:02 – Focus where your customers actually are10:44 – AI as a tool, not a strategy12:25 – Be unique, not the best13:55 – Retention through constant innovation17:06 – Avoiding churn & racing to the bottom23:06 – Smart Town: Wi-Fi for entire communities26:50 – What content actually works (based on channel)30:04 – How Jordan stays passionate (triathlon mindset)30:37 – The Clarity Check: rapid-fire insightsYou can also watch The Clarity Code episodes at https://www.youtube.com/@claritycodepod The Clarity Code is a leading #B2Bmarketing and #saasmarketing #podcast, helping marketers win with their strategy.This podcast is brought to you by Commotion Engine, the #1-rated Animated Video Marketing Agency. Find out more at https://commotionengine.comWhat we're not talking about today:true crimemental healthbootstrappingruby on rails

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