On this episode of The Cheers Pod, Drew sits down with Ross Adrian Yip, Co-Founder and COO of KICKS CREW—a global sneaker marketplace redefining how emerging brands and retailers connect with the modern consumer.Ross shares how KICKS CREW has built a platform with over 400,000 unique styles and a business model that works directly with brands and retailers—setting them apart from peer-to-peer giants like GOAT and StockX. He dives into their strategic expansion into key international markets, what it takes to localize for regions like the Middle East, and how athlete partnerships with investors like Damian Lillard, Kyrie Irving, and Austin Reaves are helping drive both culture and commerce.From his early days building the marketplace to helping launch entire product lines for NBA stars, Ross breaks down what makes KICKS CREW different—and why he believes the future of sneaker commerce is athlete-led, content-driven, and community-first.If you're building in eCommerce, sports, or content, this one's packed with insight on brand partnerships, go-to-market strategy, and what it means to create a sticky, global marketplace.

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