In Episode 5, we chat with Mark Ritz, Co-Founder and CEO of Carnivore Snax. Carnivore Snax produces meat snacks sourced from regenerative farms, made with just two ingredients: meat and salt. Mark shares how launching to an owned audience enabled a successful crowdfunding campaign and sparked major sales momentum. We dive into how the brand’s strong mission and community support helped them navigate a regulatory shutdown, generating nearly $1 million in pre-sales without a definite reopening date.Mark also discusses the story behind landing Joe Rogan as a customer through an Instagram DM and how that connection has strengthened their ties to the UFC community. We explore the keys to a successful membership model, the art of nailing paid media, and Mark’s advice for founders in the consumable space. He emphasizes the importance of focusing on a single channel and being selective about opportunities, while highlighting how a deep understanding of finances has guided strategic decisions for the company’s growth.

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