Viktor Petersson and Daniel Mountcastle sit down with Deacon Wardlow, Strategic Consultant at Vantage LED, to explore what really goes into deploying out-of-home digital signage at scale.
The conversation covers why OOH signage differs drastically from standard in-store displays—from environmental challenges to content ownership and lifecycle expectations. Deacon shares hard-won lessons from two decades in the space, including why many projects break down post-installation, and how overlooked decisions around hardware, network setup, and responsibility handoff can create bigger problems down the line.
They also dig into the security landscape for signage systems, exposing risks tied to outdated firmware, poor physical access control, and opaque supply chains. For teams rolling out screens in public or unmanaged environments, this episode offers clear takeaways on what to plan for and where things often go wrong.

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