What does it really take to thrive as a new HVAC business in a crowded market? Jason Walker, founder of HVAC Masters of the Hustle, pulls back the curtain on his own journey from law enforcement to leading high-performing HVAC teams—and building a company that stands out against $100M+ competitors. In this high-energy episode, hosts Jennifer Bagley and Chuck Staszkiewicz dig into real-world strategies: launching with limited resources, executing guerrilla marketing, building a brand that commands attention, and relentlessly investing in people and process.Listen for hard-won advice on company culture, neighborhood marketing, goal setting, and giving back to the community—even while running on a startup budget. Whether you’re a one-truck operation with big dreams or a seasoned owner looking to reignite your hustle, this episode delivers practical insight to make this your best summer ever.Timestamps:00:00 – Show Intro & Episode Banter01:56 – Why Summer Is “Money Season” in HVAC02:53 – Jason’s Startup Story: From Trainer to Owner05:40 – Lessons Learned Riding with the “Big Dogs”06:43 – Adapting to Technology in the Trades08:45 – Setting Up Shop: Branding, Systems & Core Values11:08 – Neighborhood Domination & Guerrilla Marketing13:05 – Door Knocking, Opportunity, and the Hustle Mindset17:47 – Competing in a Big Market with Limited Resources20:23 – Out-of-the-Box Community Marketing Ideas23:05 – Mac Attack Foundation: Giving Back through Adoption & HVAC for Foster Homes25:55 – Keys to Success: “Do What Others Aren’t Willing to Do”27:14 – Two Things Every Shop Should Do Before Summer29:29 – Building Processes That Drive Revenue and Culture34:02 – Creating Team Culture Through Fun & Recognition37:14 – The Non-Negotiable: Weekly Huddles and Owner Engagement39:20 – Core Values: Make Them Real, Make Them Memorable43:07 – Take Care of Your People (Installers, Lunch, and Beyond)45:12 – Standout Installations: Turning Work Into Art47:46 – Final Words: Dream Big, Outwork Your ExcusesGuest Details:Jason WalkerTitle: Founder, HVAC Masters of the HustleBackground: Known for his “master of the hustle” approach, Jason Walker built his business from the ground up by applying street-smart marketing, relentless process focus, and an unwavering commitment to people and community impact. He is also the founder of the Mac Attack Foundation, which delivers essentials to newborns in need and sponsors adoption fees for families.Relevant Links:HVAC Masters of the HustleRoyalty Heating & AirCatalyst for the Trades PodcastThe Opus & Golds GroupCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

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