Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal Networker—for a straight-talk discussion on building lasting, profitable companies in the trades.Drawing on decades of experience buying, selling, and advising service businesses, Casey shares why owning digital assets matters more than ever, how to leverage content and community to attract customers, and the three must-have assets every HVAC, plumbing, and home service business needs to grow—or get acquired.You’ll hear how modern marketing, automation, and AI are changing the game for contractors, and why visibility through your website, community, and YouTube channel is key to long-term success.Packed with real-world examples, proven strategies, and actionable tech insights, this episode is a must-listen for anyone serious about scaling a trade business in 2025 and beyond.Timestamps:00:00 – Intro & Meet Casey Eberhart 03:09 – Why Commanding Attention Grows Your Bottom Line 04:44 – Getting Uncomfortable: Why Owners Must Show Up Online 05:22 – M&A Insights: What Investors Look For 06:38 – Case Study: Social Content That Actually Works 09:00 – Outsourcing Smart: Get Your Team Creating Content 10:06 – Brand Visibility + AI = Next-Level Marketing 13:28 – Automate Reviews for Social Proof 14:05 – Compounding Content Assets: The Power of YouTube & Google 15:22 – Modern Marketing Baseline vs. Fax-Machine Tactics 20:06 – The Trifecta: Website, Community, YouTube 25:57 – Content Strategy: Targeted Videos for Any Audience 28:39 – Hyperlocal Visibility: Interviewing Local Businesses 34:27 – Building Real Relationships & Permanent Assets 36:37 – The ROI of Content vs. Buying Leads 41:26 – Community Resource: Just Start AI 45:04 – Major in What You Own, Minor in What You Rent 48:39 – Speed, Focus, and Execution 52:04 – Closing Thoughts & Where to ConnectGuest Details:Casey EberhartTitle: Revenue StrategistAbout: Casey Eberhart—also known as The Ideal Networker—is a speaker, business coach, and entrepreneur who helps leaders and sales professionals build profitable connections through strategic networking and follow-up systems. He runs workshops such as Networking Riches and Networking Next Level, and leads the Expand The Network community. With a background spanning industries from amusement parks to film production and real estate, Casey teaches practical methods for identifying the right relationships, creating influence, and turning conversations into business growthRelevant Links:Just Start AI CommunityCatalyst for the Trades PodcastCI Web GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

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