In this episode of Catalyst for the Trades, co-host Chuck Staszkiewicz sits down with Karen Sager, President of Micro Mesh Gutter Guards, to talk about product innovation, contractor profitability, and strategies for standing out in a crowded market. Karen shares the history and evolution of gutter guard technology, how Micro Mesh uses copper filtration to solve long-standing issues with moss and debris, and why fast-to-cash products are key for contractor growth. They also cover practical sales tips, customer education, and marketing tactics that actually work.Timestamps:00:00 – Introduction03:10 – Evolution of Gutter Guard Technology08:45 – Copper Filtration: The Game Changer14:30 – Partnering with Contractors20:20 – Tackling the Profitability Problem25:50 – Educating Homeowners30:15 – Marketing That Converts36:00 – Driving Fast-to-Cash Sales41:30 – Advice for Trade ProfessionalsGuest Details: Karen SagerTitle: President, Micro Mesh Gutter Guards Background: With years of experience in manufacturing and product development, Karen focuses on designing high-performance gutter solutions that help contractors grow revenue and reduce callbacks.Relevant Links:Micro Mesh Gutter GuardsOpus & Golds GroupCI Web GroupCatalyst for the Trades PodcastEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

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