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Listen "Episode 129 - A new way to improve customer retention with Aaron De Jong"
Episode Synopsis
Retention is the name of the game.
Once we’ve acquired a client, we’ve got to have a strategy to hold on to that client. A tight onboarding process gets things started off, but we’ve got to continue to deliver value to increase the lifetime value of each client.
Aaron de Jong, Founder & CEO of movr had developed a great tool for connected fitness companies to improve retention.
Today, on the podcast, Aaron shares his thoughts on:
-Contributing factors that lead to his radically different approach to fitness
-The balance of giving people what they need vs what they want
-What the word personalization means to him
“Why do people care about what we're doing? It's unlikely because it's good for you. The problem to solve -and we're consistently working at it in both the mover app and with partners, is how do we make this matter?”
Check out the full episode to learn more from Aaron by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Aaron de Jong has over a decade experience in coaching movement and is the founder of the movr App. Aaron enjoys finding ways to move his body everyday, whether it’s outdoors, chasing a soccer ball, on his bike or moving kettlebells around. He’s dedicated his career to bringing better physical health outcomes to the global population through the exercise prescription platform he’s created on the movr app.
Learn more about Movr here: www.movewithmovr.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS SPONSORED BY SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A SPONSOR?
Inquire about supporting the show through sponsorship by emailing [email protected].
Once we’ve acquired a client, we’ve got to have a strategy to hold on to that client. A tight onboarding process gets things started off, but we’ve got to continue to deliver value to increase the lifetime value of each client.
Aaron de Jong, Founder & CEO of movr had developed a great tool for connected fitness companies to improve retention.
Today, on the podcast, Aaron shares his thoughts on:
-Contributing factors that lead to his radically different approach to fitness
-The balance of giving people what they need vs what they want
-What the word personalization means to him
“Why do people care about what we're doing? It's unlikely because it's good for you. The problem to solve -and we're consistently working at it in both the mover app and with partners, is how do we make this matter?”
Check out the full episode to learn more from Aaron by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Aaron de Jong has over a decade experience in coaching movement and is the founder of the movr App. Aaron enjoys finding ways to move his body everyday, whether it’s outdoors, chasing a soccer ball, on his bike or moving kettlebells around. He’s dedicated his career to bringing better physical health outcomes to the global population through the exercise prescription platform he’s created on the movr app.
Learn more about Movr here: www.movewithmovr.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS SPONSORED BY SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A SPONSOR?
Inquire about supporting the show through sponsorship by emailing [email protected].
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