The Problem with "Coach"While coaching is a superpower, the title itself creates massive confusion. Unlike tennis coaches or driving instructors who clearly demonstrate and teach skills, professional coaches use inquiry-based methods—asking powerful questions rather than transferring knowledge. Yet we're stuck with Thomas Leonard's 1990s job title that sets completely wrong expectations.The Expectation Mismatch CrisisWhen you say "I'm a coach," potential clients expect:Knowledge transfer from an expertTeaching and demonstrationClear methodologies they can understandBut professional coaching is the opposite—we facilitate self-discovery through questioning, not teaching.Why This Kills Your BusinessForces endless process explanations instead of value conversationsMakes premium pricing impossible to justifyCreates invisibility—people don't know when they need youTurns LinkedIn into methodology tutorials instead of client attractionThe Golden Sentence SolutionReplace your job title with this format:"I work with [X] to help them [Y] so that they can [Z]"Examples:"I work with VPs in financial services to help them move to top-tier firms so they can accelerate career progression""I work with small business owners to help them overcome decision paralysis so they can scale operations confidently"Why This WorksInstantly clarifies who you serveSpeaks directly to recognised problemsEliminates defensive explanationsAttracts premium clients who see their exact challengeStops pricing objections before they startReady to Transform Your Message?Join Sarah's free 4-day "Nail Your Niche" challenge at thecoachingrevolution.com/nailyournicheStop being invisible. Start being indispensable.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness

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