Listen "How to Build a Coaching Business"
Episode Synopsis
The Hard Truth Sarah Drops in This EpisodeIf you're posting inspirational quotes and calling it marketing... stop. That's not marketing, that's just posting. And there's a big difference.The brutal reality: 82% of coaching businesses fail because their owners don't know how to find paying clients. But here's the thing – it's not your fault.Why Most Coaches Struggle (Spoiler: It's Not What You Think)Your coaching school taught you how to coach, not how to run a business. Sound familiar?The fantasy vs. reality:What you thought: "Coaching is my superpower! People will see what I do and come running!"What actually happened: CricketsThe problem: Your potential clients don't even know you exist. Worse? They don't know they need a coach – they're too busy struggling with their problem.The Thoughts Sabotaging Your SuccessSarah calls out the mental blocks every coach has (yes, even you):✗ "I don't want to be salesy"✗ "I'm terrible at promoting myself"✗ "Maybe I need more qualifications first"✗ "Marketing feels inauthentic"Reality check: You're not bad at marketing. You just haven't learned how to market yet.The Elephant in the Room: You Can't Market to EveryoneThe uncomfortable truth: When you try to appeal to everyone, you end up appealing to no one.Why this happens: Your message becomes so broad and vague that it floats past the people who desperately need your help.The Niche "Problem" That Isn't Actually a ProblemWhat coaches think: "If I choose a niche, won't I limit myself and get bored?"The reality: Choosing a niche isn't about saying no to variety – it's about saying yes to focus.Your clients aren't searching for "a coach." They're searching for someone who understands their specific problem.The Power of Getting Specific (With Real Examples)Instead of saying: "I help people with their careers" (boring, invisible)Try this:"I help account managers in financial services land their second job after their first postgraduate role""I help senior leaders in pharmaceuticals transition into a new career before retirement""I help deputy heads who've lost their mojo rediscover their passion for work"The result: Your potential client thinks, "That's me! That's my exact problem!"Your Next StepsReady to stop spinning your wheels and start attracting clients who actually pay professional rates?Stop doing this:Posting vague inspirational quotesTrying to appeal to everyoneWaiting for more qualificationsStart doing this:Get crystal clear on who you helpSpeak directly to their specific problemShow them you understand their struggleReady to Nail Your Niche?Join Sarah's Nail Your Niche Challenge – the only challenge designed specifically for qualified coaches who want to stop marketing to everyone and start attracting ideal clients.🎯 Register for Nail Your Niche ChallengeHave you enjoyed this episode? Find out more and take the FREE quiz at: https://thecoachingrevolution.com/ Join the FREE Facebook group at: https://www.facebook.com/groups/buildacoachingbusiness
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