The AI Shortcut TrapNew AI-powered tools promise to build your ideal client avatar (ICA) in minutes. But here's the problem: they're often created by people who've never done the deep work themselves—like a web designer selling ICA tools while having no defined niche of her own.Why This Matters for CoachesWe'd never accept that someone could become a coach by chatting with a custom GPT for 30 minutes. So why do we think a generic AI prompt can solve our most foundational marketing challenge?The Real Cost of ShortcutsWhen coaches use superficial tools, they get:Superficial ICAs that apply to half the populationWasted time and money on ineffective marketingLoss of faith in marketing itselfGeneric messaging that attracts no oneThe Hard Questions You Can't AutomateBuilding a viable coaching business requires grappling with:Who exactly is your audience?What keeps them awake at night?What have they already tried to fix this?Why didn't their previous attempts work?What specific words do they use to describe their problem?The Truth About Marketing StrategyThese aren't one-line prompts; they're deep strategic questions requiring time, thoughtful consideration, and real-world context. No tool can replace the uncomfortable work of truly understanding your ideal client.Bottom LineMarketing a coaching business is a specialist subject. If your ICA could apply to anyone, you haven't done the work. Be sceptical of shortcuts - superficial strategies lead to serious business consequences.Depth matters. There are no shortcuts to clarity.Ready to Transform Your Message?Join Sarah's free 4-day "Nail Your Niche" challenge at ⁠⁠thecoachingrevolution.com/nailyourniche⁠⁠Stop being invisible. Start being indispensable.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠

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