Send us a textWhat happens when you go viral overnight, crush Shark Tank, and then watch a major retailer almost sink your entire business?Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with Annabel Hay, founder and CEO of Clutch Glue, the world's first patented clothes adhesive that's revolutionizing the fashion industry. From going viral with 9 million views overnight and selling $160K in 12 hours, to mastering Shark Tank with 350 million views across platforms, Annabel shares her raw, unfiltered journey of building a globally recognized brand from scratch.In this episode, you'll discover:* Annabel's exact Shark Tank preparation process including 6 mock pitch nights with 60-70 people that led to all sharks wanting to invest* Guerrilla marketing tactics that cost under $100: Taylor Swift concert activations, marathon sponsorships, and stadium vending machine strategies* How to build a founder-led brand without influencers or paid advertising and achieve 350 million views organically* The brutal truth about retail partnerships* Product development secrets: investing $35K over 4 years in R&D to create a globally patented water-soluble adhesive formulaConnect with Annabel Hay, Founder & CEO of Clutch Glue:Website: https://clutchglue.com/LinkedIn:  https://www.linkedin.com/in/annabel-hay-a057ba125/Socials: @annabel_hay  @clutch_glue  Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.comThis post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

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