Tamar Hela is the COO of Genius Encel, helping Fortune 500 companies in Asia generate leads through LinkedIn. Pursuing her love of travel and adventure led her from California to China, where she originally taught English via a program facilitated by Disney, as Disneyland had just opened in Shanghai. Having spent 20 years working in Education, Marketing and Publishing, she moved into digital publishing, online education and connected with her now business partner who ran an e-commerce agency at the time.Together they created Genius Encel and work with Asian based companies wanting to expand globally, multinational companies and small to medium businesses with foreign clients. Using Linkedin, the only western social media platform available in China.Understanding the Chinese language and culture, the way people do business and the LinkedIn platform has allowed Tamar and her team to take the lead in helping Asian companies to build their networks and businesses. LinkedIn China has the 3rd largest user base with around 56 million users in China. Tamar shared her tips on how best to use LinkedIn:Create a process - start small & then growKnow WHO you want to connect with, be targeted, know your ideal clientKnow your outcome - test & measure until you have thisTake a step back - audit your networkScript your messaging - this will save you timeBe professional - LinkedIn is a professional playgroundBe consistent - otherwise you won’t get the results you desirePersonalise connection reach outsFOLLOW UP - create an ecosystemAnd her tips and wisdom on successful Business partnerships:Make sure your skill sets compliment each otherUnderstand each others roles - so you don’t stray into each othersCommunicate wellA business partnership is like a marriage, there are legalities and money involved - choose carefullyTrust you gutAt the Business Connections Podcast we are all about sharing stories that demonstrate the power of connection.We thank Tamar Hela for being generous with her time and sharing her wisdom with us all. We wish Tamar all the very best with all her future endeavours.WebsiteBusiness - https://geniusencel.agencyPersonal - https://tamarhela.comSocial Media linkshttps://www.linkedin.com/in/tamarhela/https://www.facebook.com/tamarhelaprohttps://www.instagram.com/tamar.hela/ See omnystudio.com/listener for privacy information.

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