Stewart Marshall, aka Mr SaaS, is a commercial software strategist helping SaaS entrepreneurs realise their software dreams. He is also a translator of gibberish, innovator, speaker and best selling author.His 30 years+ experience in IT, R&D and high speed development tools enables him to be able to explain to others, in plain english, the journey from software creator to a finished platform. To help others make sense of technology.SaaS or Software as a Service, has 3 flavours according to Stewart:Vertical model Industry problem eg. XeroHorizontal model Industry agnostic eg. ZoomService SaaS Helps them deliver their service eg. Adding functionality into other people’s softwareConnecting with a neighbour over dinner one night, sparked Stewart to pursue a second career where he now helps funded founders create software that solves people’s needs rather than creating technology for technology's sake.Most developers start out with a great idea and get stuck in the detail of making the software functional, beautiful and integrated rather than solving a real need for the real world. And while doing so end up blowing the budget! Most problems stem from a lack of, or unknown scope and an undefined timeline.Some tips for those considering creating software:Hasten slowlyKnow you have the money for it - be realisticThink it, ink it - check it’s viableSleep on it - is it really unique? Call Mr SaaS and check if not sure!Does it solve a problem?Note: There are 2 million apps on the App Store, including 7,00 apps in the Marketing space alone. What makes your idea unique?Stewart brings together the technology and the human experience and helps businesses find their sweet spot.Take a listen to the podcast where we discuss:What problem are you trying to solve?How to use technology to enhance the human experienceSoftware is not a unicornAnd some insights from Stewart:There is plenty of scope to be better - how are you better?How can you better solve people’s needs?If you don’t know - go and learn!At the Business Connections Podcast we are all about sharing stories that demonstrate the power of connection.We thank Stewart Marshall for being generous with his time and sharing his wisdom with us all. We wish Stewart all the very best with his 2nd book and keep an eye out for Mr SaaS…he’s a cheeky thing!WebsiteBusiness https://StewartMarshall.coCharity http://create-care-global.org/Social Media linksLinkedIn https://www.linkedin.com/in/stewart-marshall/Twitter https://twitter.com/MrSaaSSays See omnystudio.com/listener for privacy information.

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