Ep. #149: How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily Sisson

The Business Case For Women's Sports
23/05/2025 34 min Temporada 1 Episodio 149
Ep. #149: How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily Sisson

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Episode Synopsis

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.In this episode, Emily shares:💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.📈 How smart brands are unlocking white space in the women’s sports market.👀 What brands need to rethink about traditional sponsorship frameworks.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

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