In Episode 4 Zoe Tsu talks about her research which looks at how to brand a country, specifically her home country of Taiwan. She explains how she’s exploring innovative approaches for leveraging Taiwan's semiconductor expertise as a strategic asset for nation branding, particularly in light of ongoing challenges and tensions in the region. She concludes with some sound advice for those considering undertaking a PhD especially ion the need for self-discipline and to choose something you will enjoy doing for several years. Find out more about Zoe on LinkedIn Read a full transcript of Zoe's episodeCredits Presenter: Catherine McDonald, Research Podcasts Guest: Zoe Hsu Producer/Editor: Chris Garrington, Research Podcasts Artwork: Krissie Brighty-Glover, Research Podcasts Audiograms: Lauren White, Research Podcasts Production support: Eleanor Larsson, Brunel University Graduate School  Music: yourtunes  Hosted on Acast. See acast.com/privacy for more information.

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