High-performance coach and author Brett Eaton delivers a paradigm-shifting message about success. As the upcoming author of "Uncomfortable Either Way" and a keynote speaker who doesn't just inspire but resets entire rooms, Brett reveals the counterintuitive truth that discomfort isn't the obstacle to success - it's the pathway. This conversation goes far beyond motivation to explore how Brett's journey from a back injury to becoming a sought-after coach taught him that we're uncomfortable either way, so we might as well choose the discomfort that leads to growth. His insights on playing by new rules, defining personal success, and avoiding regret rather than avoiding discomfort offer a complete framework for high-performers who want both peak performance and authentic fulfillment. Let's break through.04:01 - The Revolutionary Power of Discomfort in Personal Growth06:03 - Choosing Discomfort: The Proven Path to Authentic Confidence12:33 - Goal Setting Mastery: The Perfect Balance of Fear and Excitement17:50 - Playing by New Rules: How to Define Personal Success22:16 - Staying Aligned: The Critical Importance of Life Clarity30:01 - Avoiding Regret: The Real Choice Every High-Performer FacesConnect with Brett here: bretteaton.com and on Instagram @bretteaton_➤ Pre-order "Uncomfortable Either Way" (releasing September 2025) To follow The Breakthrough Effect and connect with Jerrid: ➤ INSTAGRAM @jerridsebesta ➤ LINKEDIN @jerridsebesta ➤ YOUTUBE @jerridsebesta ➤ WEBSITE jerridsebesta.com

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