Social media strategist and author Michelle Berman-Mikel has shattered the biggest lie in digital marketing: that more followers equals more money. With nearly a decade of Instagram experience and her "Beyond the Method" coaching platform, Michelle has proven that the metrics everyone obsesses over - likes, followers, viral posts—are exactly what's keeping them broke and burning out on social media.Her approach isn't about posting more or getting more followers. It's about what she calls "living in your DMs". Her  book "The Black Line" draws from her 20-year competitive swimming career and personal battles through loss, grief, and rebuilding. The black line represents the shortest distance between where you are and where you want to be, cutting through all the noise, shiny objects, and guru tactics that keep entrepreneurs spinning their wheels on social media.Whether you're posting daily and seeing no results, trapped in the dopamine cycle of vanity metrics, or wondering how to turn your social presence into real business growth, Michelle's no-nonsense approach will show you the direct path to breakthrough. Let's break through.02:30 - The Biggest Social Media Misconception06:02 - Escaping the Vanity Metrics Trap10:02 - The Instagram vs LinkedIn Strategy11:27 - The Black Line Philosophy20:12 - Authenticity in Business and Life23:55 - Platform Strategy and Focus29:02 - Content Psychology and Emotion32:57 - The Single Daily Act FormulaConnect with Michelle Berman Mikel: ➤ INSTAGRAM: @burmamediasocial ➤ LINKEDIN: Michelle Berman-Mikel➤ WEBSITE: burmamediapd.com➤ BOOK: "The Black Line" available at Amazon

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