Marketing to schools and the power of teacher case studies - Olivia Tanner (Digital Marketing Strategist at BookMachine)

The BookMachine Podcast: Conversations in Publishing
28/03/2024 37 min Temporada 2 Episodio 2
Marketing to schools and the power of teacher case studies - Olivia Tanner (Digital Marketing Strategist at BookMachine)

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Episode Synopsis

We were delighted to speak with Olivia Tanner, Digital Marketing Strategist at BookMachine Creative Agency and experienced education marketer about the importance of marketing to schools in the right way. We asked her about what techniques and approaches she uses to get busy teachers on board and why teacher case studies and hearing directly from their peers is so powerful. She also shared insights from her career including time at Rising Stars, Hodder Education.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)

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