In the first episode of The BNFT Shift, host Josh Reinhard sits down with Rob Whalen, CEO and co-founder of PTO Exchange, to explore how paid time off is evolving from a static benefit into a flexible, strategic asset. They reflect on how COVID-19 accelerated the shift in employee expectations and exposed the limitations of legacy PTO systems.Rob shares the origin story behind PTO Exchange and breaks down the financial logic that drives adoption—from reducing unused PTO liability to increasing employee engagement. He explains how benefits like earned wage access and flexible PTO conversion can better meet the needs of a multi-generational workforce.Josh and Rob also discuss what’s ahead: portability, personalization, and the growing role of HR tech in financial wellness. Whether you're in HR, finance, or benefits consulting, this episode offers a clear view of where workplace benefits are headed—and why it matters now more than ever.

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