In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Kristina Kuleshova, Head of People and Culture at Magic Square.Kristina shares her perspective on cultural and generational differences in Web3 teams, and how startups can best adapt to an inter-generational, inter-cultural workforce that’s radically different from anything that came before.From cross-cultural management to generational insights, this episode is packed with actionable advice for founders looking to scale their teams effectively.Episode Outline and Highlights:[00:02] Introduction to Kristina Kuleshova and Magic SquareKristina's Web3 origin storyHer role as Head of People and Culture at Magic SquareInitial encounters with blockchain and its transformative potential[10:06] Generational Differences in Web3Challenges in hiring and organizational culture within Web3The generational divide in crypto workplacesStrategies for creating inclusive environments[18:09] Evolving Workforce TrendsContrasts in work attitudes between Gen Z and other generationsThe impact of digital age information access on productivityCultural expectations and the pursuit of meaningful work[30:53] The New Model of Team BuildingBalancing professional duties with personal passions in cryptoThe importance of adaptability and rapid decision-makingThe value of flexibility and changing perceptions of job-hopping[45:19] Attracting Experienced TalentTransitioning from established companies to startupsThe role of mutual selection in recruitmentBenefits of tenure and experience in Web3 teams[51:16] Non-Traditional EmploymentThe rapid pace of changeDifferences in employment structures and their impactAttracting non-crypto native talent[56:59] Crypto Work CultureThe rise of remote work and digital nomadismCultural attitudes towards remote work in different regionsThe fun and rewarding environment of the crypto industryBuilding Stronger Teams in Web3Kristina Kuleshova highlights the importance of bringing people together across different age groups and backgrounds in Web3. As the industry evolves, creating an environment where collaboration and fresh ideas thrive is key. Leaders can build strong teams that handle the volatility of the industry by encouraging diversity and making quick, thoughtful decisions.The Value of Experience and Broader PerspectivesThe crypto industry benefits from combining the energy of younger generations with the knowledge of more experienced professionals. By recognizing and addressing the unique needs of older candidates, startups can build balanced teams. This approach not only strengthens company culture but also helps drive lasting success.

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