In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Ceri Power, Head of People at the StarkNet Foundation.We discuss Ceri’s experiences with hyper-growth teams Chainlink and Status, exploring how to build teams that effectively integrate crypto-native and non-crypto-native talent. Ceri shares lessons on operational efficiency, open-source collaboration, and community-driven marketing—and what early-stage founders can learn from more established teams.We touch on Web3 recruiting, and how competence trumps credentials. We also examine the crucial role of founders in shaping company culture and their strategic importance as the public face of their organizations.Join us as we take a peek “behind the curtain” to see how some of crypto’s most successful teams have scaled…Episode Outline and Highlights:[00:02] Scaling Web3 CompaniesIntroduction to Ceri Power and her role at StarkNetInsights from scaling Chainlink and StatusThe importance of operational efficiency and open-source collaboration[11:47] The Value of Hiring Non-Crypto TalentTransition from traditional credential-based hiring to valuing skills and agencyThe integration of non-crypto-native talent and changing industry perceptionsCreating a flexible, growth-oriented work culture[20:45] Purpose, Passion in CryptoThe intersection of ideas and innovationBringing fresh perspectives into cryptoMeaning and purpose[31:02] Founders and Web3 CultureThe role of founders as public figures and cultural leadersThe importance of strong personal branding and active involvement in hiringSetting the company's trajectory through consistent messaging[41:35] Building Strong Foundations for SuccessMaking tough decisions as a founder to manage team dynamics and performanceEarly intervention and saying goodbye with graceAdvice for seed-stage founders[45:40] Early-stage HiringThe importance of strategic hiring decisions in the early daysDangers of settling for less than exceptional talentClear organizational vision and effective delegation for scaling[50:53] Strategic Hiring for Long-Term SuccessChallenges of hiring during crypto's volatile boom and bust cyclesIntentional hiring decisions and maintaining sustainabilityImpact of hiring and firing on company culture and reputationCreating a Culture of Adaptability in Web3In crypto, a flexible, open team culture is essential. Ceri Power shares how blending crypto-native and non-crypto-native talent helps companies thrive in the face of constant change. By fostering collaboration and encouraging new perspectives, early-stage teams can cultivate a dynamic work environment that welcomes innovation and builds resilience.Sustainable Growth Through Thoughtful HiringScaling quickly doesn’t mean hiring at random. Ceri emphasizes the importance of purpose-driven recruitment, where each hire aligns with the company’s long-term vision. For founders, this approach isn’t just about filling seats—it’s about building a foundation for sustainable growth and a strong, cohesive culture that will weather the ups and downs of the crypto industry.

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