Brian is an OG veteran, marketer, and returning guest. After 9/11, he got a waiver to return to the military and get into the fight.We discuss his journey from military service to entrepreneurship, the importance of BJJ in personal development, and the evolving landscape of marketing and business automation.Brian shares how he is using AI for business processes to help his clients create tremendous growth.And we share some war stories...and pick on the Navy...we can't help ourselves.But no crayons were harmed in the creation of this interview.TakeawaysThe transition from military to business can be challenging but rewarding.Martial arts instills discipline and valuable life lessons.Automation in marketing is essential for efficiency and growth.AI can significantly enhance business processes and customer engagement.Understanding the fundamentals of marketing is crucial for success.Veterans have unique skills that can be leveraged in business.Optimizing existing processes can lead to better business outcomes.Social media and Google Ads require strategic approaches for effectiveness.Building a personal database is vital for long-term business success.Continuous learning and adaptation are key in the ever-changing business landscape.Sound Bites"All gave some, gave all.""You gotta have a plan.""You can do it for you."Chapters00:00 Welcome Back and Reflections on Service02:10 The Impact of 9/11 and Military Service04:34 Training and Readiness: Lessons from the Military07:20 Transitioning from Military to Business10:02 Experiences in Haiti and Iraq12:33 The Evolution of Online Business15:21 Direct Response Marketing and Automation18:32 Exploring Marketing Automation Tools19:40 The Role of AI in Business Automation21:08 Balancing Work and Family Life22:16 Resources for Veterans Transitioning to Civilian Life24:05 Identifying Core Business Problems27:09 The Importance of Automation in Business29:04 The Fundamentals of Business Success31:22 Working On vs. In Your Business33:10 Leveraging AI for Business Efficiency36:37 Building a Strong Foundation for AI Implementation40:45 Optimizing Lead Management and Follow-Up43:06 Understanding Business Growth Strategies45:26 Effective Advertising Strategies for Small Businesses47:55 Navigating Paid Advertising Strategies50:57 Understanding Google Search vs. Display Network53:03 The Importance of SEO and AI Optimization56:41 Effective Advertising Approaches for Different Demographics59:53 The Role of Landing Pages in Conversion Rates01:02:44 Leveraging Social Media for Lead Generation01:05:50 Building Your Own Database for Business SuccessTake control of your life with 12 Weeks To Peak™⁠⁠. Free habit tracker, private, and small-group daily coaching: ⁠⁠12WeeksToPeak.com. Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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