#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding "Get drunk, get a loan, open an MMA gym." That's what Frank Kerner did!From Frank: "I own Lake Mohawk MMA and have a crazy story. I closed my old gym and was moving to a new location. Everything seemed to be ok and then a few days before the move, the city denied me because of a parking issue. I told my old landlord I was moving and couldn’t go back. Had to fight with the city for 6 months and eventually moved in. My wife also owns a food truck @tasteguatelicious. We can talk about opening businesses at the same time and the 18-hour workdays that are involved."TakeawaysFrank Kerner shares his journey in martial arts and gym ownership.Transitioning from kickboxing to Brazilian Jiu-Jitsu was a pivotal moment for Frank.Opening a new gym presented numerous challenges, including location and community acceptance.Marketing and community engagement are crucial for a successful gym.Setbacks in business can lead to valuable lessons and resilience.Humor plays an important role in the Jiu-Jitsu community.Having a game plan is essential for effective training in Jiu-Jitsu.Frank emphasizes the importance of adapting and overcoming challenges in business.Building a community around the gym fosters loyalty and growth.Frank's food truck venture showcases the intersection of passion and entrepreneurship.Sound bites"You have to have a game day.""You can't just freestyle it.""You gotta keep it cool."Chapters00:00 Introduction to Frank Kerner and His Journey05:03 The Evolution of Martial Arts Training07:47 Transitioning from Kickboxing to Brazilian Jiu-Jitsu10:32 Opening a Martial Arts School: The Journey Begins13:07 Challenges Faced in Business and Community16:05 Navigating Legal and Operational Hurdles20:00 Navigating Delays and Challenges in Business21:44 Opening a New Gym: The Journey and Experience26:36 The Importance of Resilience and Adaptability26:50 Lightning Round: Jiu Jitsu Insights and Experiences35:11 Wrestling Techniques for Jiu Jitsu Improvement37:06 Techniques and Strategies in Jiu-Jitsu39:58 Game Plans and Training Purpose46:28 Building a Food Truck Business47:58 Marketing Strategies for Jiu-Jitsu Schools49:46 Transitioning from Corporate to EntrepreneurshipTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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