Traci Bild, president and founder of Bild & Company is a sales expert to the senior housing and healthcare industries and is regularly sought out by media for expert advice and counsel. Traci is the best-selling author of three books, 7 Steps to Successful Selling (Perigee 2001), Big Ideas for Your Business (Advantage Media 09) and her most recent accomplishment is Zero Lost Revenue Days (Metis Publishing April 2010). She has also started on her next two literary adventures.She has been featured on NBC, ABC, CBS, and Fox News, as well as in USA Today, Newsweek, The Wall Street Journal, and numerous other publications. Traci works with health care providers nationwide to increase sales, revenue and investor return. With over twenty years as a sales expert, many within the senior housing industry, she has helped improve census development, grow occupancy and revenue for hundreds of communities and successfully increased occupancy and revenue for hundreds of management teams.